Privacy policy

Privacy Policy

This Privacy Policy explains how INNOIR (the 'Site', 'we', 'our', or 'us') collects, uses, and shares your personal data when you visit our Site, use our services, or make a purchase at innoir.be (the 'Site'), or otherwise communicate with us about the Site (collectively, the 'Services'). For the purposes of this Privacy Policy, 'you' and 'your' refer to you as the user of the Services, whether you are a customer, website visitor, or another person from whom we have collected information under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in our practices or to comply with operational, legal, or regulatory requirements. When a change occurs, we will publish the updated Privacy Policy on our website and adjust the date of the last revision. For significant changes that affect your rights or obligations, we will take additional steps to notify you, as required by applicable law. We encourage you to review this Privacy Policy regularly to stay informed on how we protect your data.

How We Collect and Use Your Personal Data

To provide the Services, we collect (and have collected in the past twelve months) personal information about you from various sources, as outlined below. The information we collect and use depends on your interactions with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect

The type of personal data we obtain about you depends on your interactions with our Site and your use of the Services. When we refer to 'personal data,' we mean data that identifies, relates to, or describes you or can be linked to you. The following sections outline the categories and specific types of personal data we collect.

Information We Collect Directly from You

Information you provide directly through our Services may include the following:

  • Contact details, including your name, address, phone number, and email address.
  • Order details, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information, including your username, password, security questions, and other details used for account security.
  • Customer support information, including the information you share in communications with us, such as when you send a message through the Services.

For some features of the Services, we may require you to provide us with certain information about yourself. You may choose not to provide this information, but in that case, you may not be able to use or access these features.

Information We Collect About Your Use

We may also automatically collect certain information about your interactions with the Services ('Usage Data'). For this, we may use cookies, pixels, and similar technologies ('Cookies'). Usage data may include information about how you visit and use our Site and account, including device information, browser information, network connection information, IP address, and other details about your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, like Shopify.
  • Our payment processors, who collect payment data (e.g., bank account, credit card, or debit card information, billing address) to process your payment, fulfill your orders, and provide the products or services you requested so we can perform the agreement we have with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we obtain from third parties is handled in accordance with this Privacy Policy. See also the section below, 'Third-Party Websites and Links.'

How We Use Your Personal Data

  • Delivery of Products and Services: We use your personal data to provide you with the Services according to the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other functions related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services you may want to use. In this case, Shopify processes your data as outlined in its Privacy Policy.
  • Marketing and Advertising: We may use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and showing you ads for products or services. This may involve using your personal data to tailor the Services and ads on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products under Art. 6(1)(f) GDPR.
  • Security and Fraud Prevention: We use your personal data to detect, investigate, or take action against potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for securely maintaining your account login details. We strongly recommend you not share your username, password, or other access details with anyone. If you believe your account has been hacked, contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, under Art. 6(1)(f) GDPR.
  • Communication and Service Improvement: We use your personal data to provide customer support and improve our Services. This is in our legitimate interest to communicate with you, deliver effective services, and maintain our business relationship with you under Art. 6(1)(f) GDPR.

Cookies

Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use to support our store with Shopify can be found via https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and Services (including remembering your actions and preferences), perform analytics, and gain more insight into user interactions with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can adjust your browser settings to delete or refuse cookies. Note that deleting or blocking cookies may negatively impact your user experience and cause some Services, including certain features and general functionality, not to work properly or remain unavailable. Furthermore, blocking Cookies may not fully prevent how we share information with third parties, such as our advertising partners.

Our website also recognizes the GPC signal (Global Privacy Control), which allows you to opt-out of certain uses or disclosures of your data. If you notify us of your preference via GPC, we will treat such a signal as a valid request to opt out of sharing/targeted advertising for the associated browser or device. If we can link the device sending the signal to a Shopify account, we will apply the opt-out request to the account as well. More information about Global Privacy Control can be found at https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize any other 'Do Not Track' signals that may be sent from your web browser or device.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for contract performance, legitimate purposes, and other reasons under this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide services and show ads to you. Our business and marketing partners will use your data in accordance with their own privacy policies.
  • When you instruct us, request us, or otherwise consent to share certain data with third parties, such as to deliver products to you or through your use of social media widgets or login integrations, with your consent.
  • With our affiliates or within our corporate group, in our legitimate interests to run a successful business.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have disclosed the following categories of personal data and sensitive personal information about users in the past 12 months for the purposes outlined above under 'How We Collect and Use Your Personal Data' and 'How We Disclose Personal Data':

Category Categories of Recipients
Identification data, such as basic contact details and certain order and account information Vendors and third parties providing services on our behalf (e.g., internet providers, payment processors, fulfillment partners, customer support partners, data analytics providers)
Commercial information, such as order, shopping, and customer support data Business and marketing partners
Internet or similar network activity, such as usage data Business and marketing partners
Geolocation data, such as locations determined by an IP address or other technical means Business and marketing partners

Third-Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, it is important to read their privacy and security policies and other terms. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information you provide on public or semi-public locations, including social networks, may also be visible to other users of the Services and/or users of these third-party platforms without restriction on its use by us or third parties. The inclusion of such links on our Site does not imply approval of the content on such platforms or of their owners or operators, except as stated in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal data about children. If you are a parent or guardian of a child who has provided us with personal data, please contact us using the contact information below to request that it be deleted.

As of the effective date of this Privacy Policy, it is not our actual knowledge that we have 'shared' or 'sold' (as these terms are defined under applicable law) personal data of individuals under the age of 16.

Security and Retention of Your Data

Please note that no security measure is perfect or impenetrable, and we cannot guarantee 'perfect security.' Additionally, the data you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or comply with other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute and may only apply in certain circumstances, and in some cases, we may deny your request as permitted by law.

  • Right to Access/Know: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
  • Right to Delete: You may have the right to request that we delete the personal data we hold about you.
  • Right to Correct: You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to Portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party.
  • Right to Opt-Out of Sale, Sharing, or Targeted Ads: You may have the right to request that we do not 'sell' or 'share' your personal data, or to stop processing your personal data for 'targeted advertising' purposes, as defined in applicable privacy laws. Note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, we will automatically treat it as a request to opt-out of 'selling' or 'sharing' information for the device and browser you use to visit the Site.
  • Right to Restrict Processing: You may have the right to request that we stop or restrict the processing of personal data.
  • Right to Withdraw Consent: Where we require your consent to process your personal data, you may have the right to withdraw that consent.
  • Right to Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do so by responding directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option in the emails we send. If you unsubscribe, we may still send you non-promotional emails, such as account or order-related emails.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information about you to verify your identity, such as your email address or account details, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized agent to make these requests on your behalf.